129. The Life Brief: The Creative Practice to Create the Life You Really Want with Bonnie Wan

Overview

Are you afraid to ask yourself what you really, really want?

It can be daunting, but getting clear about what you want is critical to creating the life you desire.

Today’s guest presents a compelling example of what it looks like to live boldly, with intention and imagination, from the inside out.

Bonnie Wan joins me to discuss the journey of developing The Life Brief and expanding it from her own personal practice to something she now teaches others and brought to life in her new book, why you have to get messy to get clarity, and how to courageously create the life you want.

More About Our Guest

Bonnie Wan is a Partner and Head of Brand Strategy at Goodby, Silverstein & Partners, one of Fast Company’s 2021 Most Innovative Companies In The World. As a career brand strategist she has been celebrated as an Ad Age Leading Woman for 2023 and 2022’s Chief Strategy Officer of the Year. She has spent the last three decades helping brand titans get clear about their essence so they can grow and innovate from that place of clarity and purpose. Today, Bonnie teaches others how to get clear, get creative, and get courageous about living without regret through her keynote talks, workshops, and retreats. When she’s not leading and teaching strategy, or declaring her next Life Brief, you’ll find her with her husband, four kids, and Charlie the dog, adventuring in nature and sleeping under the stars.

Listen to the full episode to hear:

  • Why Bonnie believes in being messy and transparent about her own journey with the practice of The Life Brief

  • How the process of writing the brief helps people get perspective and notice new parts of their story

  • Why Bonnie says you have to get messy and dig underneath your first story or inclination

  • How getting real clarity inspires action and allows space for the ambiguity of our circumstances

  • How the clarity of the brief impacts the choices you make, even when you’re doing the housekeeping of your life

Learn more about Bonnie Wan:

Resources Mentioned

Thanks for Listening!

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