HOW SUSTAINABLE IS YOUR AMBITION?

Sustainable Ambition’s Approach

Rooted in 3 pillars — Right Ambition, Right Time, and Right Effort — we offer a motivating, meaningful, and manageable approach to life and work.

Learn more

Your Current State of Ambition?

Ambition isn’t fixed—it’s fluid. Discover how you’re relating to ambition now and get strategies to help you move forward.

Take the quiz

  • “In Sustainable Ambition, Kathy Oneto presents a revolutionary approach to achieving goals without sacrificing well-being. A must-read for those seeking a more holistic and fulfilling life.”

    —Greg McKeown, Author of two New York Times bestsellers, Essentialism and Effortless

  • “Sustainable Ambition is both aspirational and practical, guiding you to make choices and pace yourself to pursue goals on your timeline so you can live sustainably and succeed your way.”

    —Dorie Clark, Wall Street Journal Bestselling Author of The Long Game
    and Executive Education Faculty at Columbia Business School

  • “As someone who has struggled with burnout while pursuing ambitious goals, this book felt like a revelation and permission slip all in one.”

    —Jen Fisher, Bestselling Author, Podcast Host, and Global Expert on Wellbeing at Work

SUSTAINABLE AMBITION

THE BOOK

Work-life balance is a myth. We need a better, more sustainable way to achieve our life and work goals.

The answer? Sustainable Ambition, a transformative method that shows you how to direct your ambitions wisely. Drawing on research, expert interviews, coaching insights, and personal experience, Sustainable Ambition reveals a proven, practical framework across three interconnected components — Right Ambition, Right Time, and Right Effort — so you can pursue your goals with more joy, peace, and ease. This approach empowers you to:

  • Keep your ambitions while making space for your life

  • Evaluate a goal or opportunity to determine if the tradeoff are worth it

  • Be strategic about where you invest your hard work

  • Avoid burnout while pursuing your goals

Sustainable Ambition offers simple, effective practices to help you make confident choices aligned with what matters most to you now. You don’t have to give up your goals. You can dream big, shape the life and work you want, and thrive.

Learn more
Order NOW!

ABOUT
KATHY ONETO

I help ambitious organizations, teams, leaders, and individuals explore how to live and work differently for more success, satisfaction, and sustainability.

Learn more

WORK WITH ME

FOR INDIVIDUALS

Beyond Work-Life Balance:
Redefining Meaningful Work and a Thriving Life

AS A COACH, I partner with people who want to feel fulfilled and content in both their professional and personal lives and become the best leaders they can be, with peace in their choices and no regrets about how they spent their time.

    • Define the next chapter of your life and career

    • Increase your impact as a leader

    • Create more life and work sustainability and support your well-being

    • A free 30-minute exploratory call

    • A 90-minute clarity session

    • 1:1 Coaching

    • Group coaching & workshops

Learn more

FOR ORGANIZATIONS

Beyond Productivity:
Building Environments Where Business and People Thrive

AS A CONSULTANT, I partner with organizations and leaders to help teams and organizations face a critical challenge: how to drive results while sustaining team engagement and energy.

    • Build engagement and motivate effort: Connect employees to the organization and team purpose and their personal motivations and strengths

    • Set expectations and focus effort: Prioritize workload for the highest impact

    • Promote sustainability and manage effort: Create experiment plans for improved team norms for team and personal resilience and life and work sustainability

    • A 90-minute clarity session for team leaders

    • A Sustainable Ambition assessment for teams

    • Workshops & training

    • Speaking & moderating

Learn more

TESTIMONIALS

  • "Kathy is a great coach! I have unlocked more clarity in my time with her than I have on my own in the past few years. Her help and support has led to greater fulfillment in my career and personal life. From our first meeting, Kathy was extremely engaged and easy to talk to, asking thoughtful questions that pushed me to explore my larger purpose and career goals."

    L.M.
    Marketing Manager

  • "She takes the long view of what a successful career can be, and she helped expand my definition of what success looks like on my terms, both personally and professionally. After each coaching session I felt uplifted and more empowered to create the career I need to live the life I want."

    Robert
    Management Consultant, San Francisco

  • "With Kathy’s guidance, I was able to make really big priorities and choices and ascertained such clarity. I felt so prepared—I had all the insights to be able to lead a pressure-filled conversation on what I wanted (and didn’t want). It feels so powerful!"

    Carol Best
    VP Brand Marketing

  • "She encouraged me to build daily practical changes that have helped to bring more joy to my life right now and has also equipped me with tools and framework for how to continue to define my long-term career objectives."

    Natalie Fogal
    Marketing Manager, Best Buy

  • "There were multiple times where Kathy challenged me to think in different ways, recommended activities and frameworks that were spot on, and made me think "why didn't I think of that?" I'm so grateful for Kathy's expertise and support."

    Erica M.
    Startup co-founder and Design leader

  • "After 20 years in the same industry, I yearned for something more meaningful – but what? The exercises Kathy walked us through forced me to examine my career and myself through a different lens – one that I had never looked through before."

    H.S.
    Business Operations Executive, San Francisco

THE SUSTAINABLE AMBITION PODCAST
Start listening

What if you could have more fulfillment, peace, and ease in your professional and personal life — while staying ambitious?

We’re taught that ambitious careers come with a price: our time, our personal life, maybe even our wellbeing. But what if that story is outdated? What if you could pursue meaningful work, advance your career, and still have energy for the life you want to live?

Join Kathy and her guests — experts, authors, and innovators — as they challenge traditional narratives about success and ambition and explore new ways of living and working.

While life and work rarely go according to plan, it’s never too late to create a life and career that truly work for you.

Learn to align your ambitions with what matters most, navigate transitions with adventure and ease, and create sustainable success — without sacrificing your wellbeing or losing yourself in the process.